First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition.The First Endurance approach is different. They are committed to using only the highest-quality ingredients, employ the latest technological advancements, and demand the finest packaging materials to protect the product from the elements. Research is the most important value at First Endurance. They are driven by a desire to ensure their products are proven to enhance endurance performance and have scientific validation. All products that First Endurance develops are based on human scientific research.