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    eLoad is a Canadian company founded by Dr. Douglas W. Stoddard, a Canadian sport medicine physician and an avid endurance athlete, and Sharon Ellis, formerly an international level 400m track athlete, now turned endurance athlete. eLoad creates medically formulated products based on state of the art scientific principles. They enjoy a solid reputation in the athlete world for, among other things, their physiological electrolyte profiles, high glycemic indices, high gastrointestinal tolerability, light flavours and low sweetness levels. eLoad even offers athletes a Sweat Test to determine optimal sodium replacement plans.