From 1991 until today, endurance athletes, OCR athletes all over the world have come to the same conclusion: GU energy works. The Berkeley-based sports nutrition company started with the original GU Energy Gel, a revolutionary and more effective method to keep endurance athletes fueled during exercise and training. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by GU Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before. Athleti.ca offers Gu products Canada wide.