From 1991 until today, athletes the world over have come to the same conclusion: GU works. The Berkeley-based sports nutrition company started with the original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew (formerly Gu2o) was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.
Roctane Ultra Endurance Energy Gel: GU to a Higher Power!
Roctane comes from years of testing scientifically-proven formulas with thousands of elite athletes training for and competing in the most physically-demanding sports in the world. Roctane’s advanced formula amplifies GU’s original Energy Gel recipe and adds new ingredients to boost your chances of success.
GU Energy Gel: Simple & Fast.
Simple to take, simple to digest, GU Energy Gel provides just what you need for premium exercise fuel and none of the extras that slow you down. GU takes you where you want to go, fast. Launched in 1991, the world’s first energy gel is still the most efficient sports fuel available today. GU’s carbohydrate blend delivers high-quality, easily-digested and long-lasting energy for athletes in every sport and at all levels.
GU Electrolyte Brew
GU Electrolyte Brew is water's new best friend. The fact is, when you work out you sweat more than just water. So when you drink you gotta have a special Brew with the right amounts of sodium, potassium and carbohydrates to bring your system back into balance. Used consistently, GU Brew will help you perform better and go longer. If you are looking for a sugar bomb, look elsewhere. Loyal GU athletes rave about the lightly sweet taste of our Electrolyte Brew.
GU Recovery Brew
The premium quality ingredients in GU Recovery Brew help you quickly replenish energy stores and rebuild muscles after an intense workout. You’ll notice a difference when you compare us to the competition. Protein - Carbs - Amino Acids - Vitamins - Taste! GU’s Recovery Brew reinvents the category and evolves this critical training tool into a nutritional experience we’re confident you’ll actually enjoy.
GU Chomps: Pure Performance Energy Chews
GU Chomps offer a change of pace from gels and an answer to that moment in your run, ride, ski, swim, hike…. when you just gotta have something to chomp on. GU Chomps deliver the premium ingredients and performance benefits you've come to expect from GU Energy products: Amino Acids for added focus, rippin' energy and speedy recovery; Vitamin C + E, those mighty antioxidants that combat tissue breakdown; Sodium and Potassium to restore electrolyte balance; and an exclusive blend of complex and simple Carbohydrates. All in all, a superior choice to propel you in your athletic pursuits.
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