Lance Armstrong is now part of the Honey Stinger ownership team: “I first tried Honey Stinger products during a mountain bike race in Colorado,” says Armstrong. “I was impressed with the great taste and energy they provided. Honey Stinger works for me in training and racing because you want to eat them and they work. I like the whole team – they understand what athletes need and they’re great to work with. I’m excited to be part of the Stinger team and work with them on expanding the products and business."